Seaweed Commons
Sales & Marketing Workspace
BetaSales & Marketing tools for building a seaweed business, organized as one connected workflow.
Functional and available for use. Currently being validated and improved through user feedback.
You have costed and validated your product. Now the harder question: who buys it, and how do you actually sell to them? Each step below builds on the one before it, so your buyer persona flows into your message, your pricing, your sales package, and your outreach.
The full commercialization journey
New here? Start at step 1, the Buyer Persona. Everything downstream builds on it. You can also jump to any step.
- 1Open →
Know your market
Start hereBuyer Persona Builder
Define exactly who you are selling to and get a messaging and sales strategy for each buyer.
- 2Open →
Craft your message
NewValue Proposition Builder
Turn each persona into a sharp value proposition and messaging hierarchy in three ready to use versions.
- 3Open →
Know your pricing
Available nowPricing and Channel Margin Tool
Test whether your cost structure works for each channel before you quote.
- 4Open →
Prepare your sales package
NewSales Asset Checklist
See exactly which assets this buyer expects, track what is ready, and assemble them into a Product Passport.
- 5Open →
Find buyers
Available nowMarket Connections
Post a supply signal and search for buyers that match your persona.
- 6Open →
Reach buyers
NewCold Outreach Generator
Draft email, follow-up, short message, and call scripts tuned to each persona and its top buying driver.
- 7Open →
Manage conversations
NewPipeline Tracker
Track buyers, stages, and next actions without a spreadsheet or a login.
- 8Open →
Close deals
NewNegotiation Planner
Prepare responses for the objections your persona already told you to expect, and set your terms.
- 9Open →
Grow accounts
NewCustomer Success Planner
Keep and grow accounts by delivering on the success metrics buyers measure you against.
Building sales capacity for the whole sector
This workspace exists to make selling seaweed learnable, not just knowable. If you want hands on help with buyer introductions, outreach, or channel strategy, our advisory team works with product developers at every stage.
Talk to us →