Sales & Marketing · Step 1

Buyer Persona Builder

Almost every sales decision, your messaging, pricing, outreach, and objection handling, depends on knowing exactly who you are selling to. Build a clear persona for each buyer type. Your work saves automatically in this browser.

Persona confidence · Needs work

To improve: Buyer type, Ranked buying drivers, Industry, and more.

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Step 1 of 5 · about 4 min

Define Your Target Market

Who exactly are you selling to? Pick one buyer at a time. You can build a separate persona for each.

Name this persona

A short label so you can tell your personas apart, for example 'Regional natural food manufacturers'.

What type of buyer is this??Different buyer types buy for completely different reasons and need different sales materials. Pick the one that fits this persona.

Industry or segment

Company size

Rough scale is fine.

Region

Typical order size?What one order from this buyer usually looks like. This shapes your minimum order quantity and pricing.

Who do they buy from now?

Current suppliers or substitutes you are competing against.

Procurement cycle

Price sensitivity?How much price drives their decision. High means they optimize on cost. Low means they will pay for quality, reliability, or story.

What do they dislike about their current supplier??The pain with their incumbent is often your strongest opening. Inconsistent quality, long lead times, poor service, no traceability.

This becomes your opening hook in the advisor.