Pricing & Channel Margin Tool
FreeTest whether each sales channel can support your target margin based on your actual costs.
Tip: Get your cost per unit from the Product Developer Calculator first.
Your Costs
Your Pricing
Not sure which channel to focus on? Start with the Channel Strategy Guide (free) to understand the trade-offs before testing your numbers here.
Channel comparison
Direct to Consumer
20.00 MSRP
Revenue/unit
$20.00
Profit/unit
$4.00
Margin
20.00%
Wholesale
10.00/unit
Revenue/unit
$10.00
Profit/unit
$1.60
Margin
16.00%
Retail (via distributor)
7.00/unit to you
Revenue/unit
$7.00
Profit/unit
$-1.64
Margin
-23.43%
B2B Ingredient
7.50/unit est.
Revenue/unit
$7.50
Profit/unit
$-0.74
Margin
-9.87%
Minimum viable prices at 30% margin
DTC minimum price
$22.86/unit
Wholesale minimum price
$12.00/unit
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Estimates only. Actual margins depend on your specific cost structure, channel agreements, and volume. Always model with your real numbers.
Ready to go deeper?
Go back and adjust your channel mix and cost assumptions using the Channel Strategy Guide.
Back to Channel Strategy GuideGet a one-page Channel Profitability Report with your top channel recommendation, break-even volume, and cash flow impact.
Join the waitlistWork directly with an advisor to build a pricing model that works for your specific product and channel.
Talk to an AdvisorThis tool focuses on per-unit channel margins. For deeper financial modelling, batch economics, break-even analysis, and operating costs across the value chain, use the Economics Lab.