Go / Pause / Stop Decision
A decision gate that brings your whole workbook together.
This is the capstone of your product development work. Rate your evidence across six criteria, feasibility, supply, regulatory, economics, and risk, and get a clear GO, PAUSE, or STOP. It does not replace your judgment. It forces you to be honest about where the evidence is strong and where it is thin before you commit money and time to a pilot, a raise, or a launch.
Problem and Solution Fit
Is there a clear need, and a compelling reason seaweed is the right solution?
You can name the specific problem, who has it, and why seaweed solves it better than the alternatives.
Is this criterion met?
How confident are you in that answer?
Not sure? Work through the Market Readiness Assessment first, then come back.
Technical Feasibility
Can you reliably make a product that meets your key specifications?
Species, format, moisture, bioactive concentration, and safety specs are defined and achievable with your process.
Is this criterion met?
How confident are you in that answer?
Not sure? Work through the Facility Compliance Guide first, then come back.
Supply Chain Viability
Can you secure stable, sufficient raw material?
You have a primary supplier, a backup, and a realistic view of seasonality and volume.
Is this criterion met?
How confident are you in that answer?
Not sure? Work through the Market Connections first, then come back.
Regulatory Pathway
Is there a clear, affordable path to compliance?
You know your product category and the certifications, claims rules, and approvals it requires.
Is this criterion met?
How confident are you in that answer?
Not sure? Work through the Regulatory Pathway Navigator first, then come back.
Positive Unit Economics
Can you make it for less than you can sell it, at a healthy margin?
Your COGS, price, margin, and break-even are modelled and meet your category benchmark.
Is this criterion met?
How confident are you in that answer?
Not sure? Work through the Product Developer Calculator first, then come back.
Manageable Key Risk
Is your single biggest risk actively mitigated?
You have named your top risk and have a concrete mitigation in progress, not just a plan on paper.
Is this criterion met?
How confident are you in that answer?
Not sure? Work through the Advisory review first, then come back.
0 of 6 criteria assessed
Each needs a Yes/No and a confidence level.